Samsung Next
AI Hackathon
Samsung Next • San Francisco, CA & New York, NY
The Ask
How can we capture the energy, ambition, and human connection across two flagship generative AI hackathons—San Francisco to New York?
The Approach
Top founders, investors, and toolchain partners explored the cutting edge of AI across health, media, and beyond. We captured breakthrough demos, late-night collaboration, and the spark of innovation in action.
Pre-Production: Discovery & Strategy Collaborated with Samsung Next communications team to identify key stakeholders, critical moments, and brand guidelines. Developed shot lists balancing wide venue coverage with intimate collaboration moments.
Production: Photography & Video Coverage Executed comprehensive two-day coverage including drone establishing shots, candid coding sessions, mentor interactions, structured interviews, and award presentations. Maintained mobility to capture authentic moments from 9 AM kickoff through 1 AM coding marathons.
Post-Production: Editing & Delivery Edited brand films optimized for multiple platforms, with expedited social cuts delivered within 24 hours. Processed and delivered photo libraries with standard retouching within 5 business days.
Collaboration & Feedback
Maintained close partnership with Samsung Next communications team throughout, ensuring content aligned with brand voice while preserving the authentic energy of innovation in action.
The Deliverables
Brand films for both SF and NYC events—ensuring the spirit of each hackathon lived on long after the final pitch
Comprehensive photo library designed to scale across web, social, and investor presentations
Express delivery of hero assets within 24 hours for immediate social activation
The Impact
The content provided Samsung Next with a comprehensive asset library showcasing their flagship innovation events. The brand films and photo library were designed to scale across multiple touchpoints—from internal communications to future marketing initiatives—giving Samsung Next ready-to-deploy assets for organic social reach and promoting future hackathon events as their marketing strategy evolved.
Emily Koster, Head of Communications at Samsung Next
