Grace Church School
Early Childhood Admissions 2026
Grace Church School • New York, NY
The Ask
How can we tell an honest, heartfelt story about Early Childhood at Grace—one that builds trust with prospective families, showcases the school’s values, and sets the school apart?
The Approach
Grace Church School, a leading independent K–12 school in Manhattan, needed to communicate the warmth, rigor, and community of its Early Childhood program to prospective families. In NYC’s competitive private school landscape, they needed something to stand out.
Pre-Production
Led discovery with school leadership and educators to align on tone and message
Developed creative direction, scripts, and interview prompts rooted in Grace’s values
Scheduled shoots during live school days to capture natural classroom energy
Production
Directed intimate interviews with faculty and leadership
Captured documentary-style b-roll across classrooms, chapel, and community spaces
Focused on warmth, diversity, and candid moments
Post-Production
Shaped interviews into narrative-driven edits with supporting b-roll
Applied light motion graphics, color grading, and music to enhance tone
Final assets were optimized for both web and mobile-first platforms
The Deliverables
🎬 1 Hero Admissions Video
📱 3 Social Media Reels
📸 30+ Candid Brand Photos (web/social/editorial use)
đź“ť Interview Direction + Messaging (for VO and talking head moments)
🧠Creative Strategy + Campaign Planning (positioning, sequencing, tone)
The Impact
đź“Š Quantitative
+X% increase in video time-on-page on the Early Childhood admissions site
Video featured in every [placeholder], reaching hundreds of prospective families
Grace’s admissions team reported higher engagement on social channels during the application window
đź’¬ Qualitative
Parents described the video as “genuine,” “warm,” and “the reason we scheduled a tour”
Internal teams praised the content as “[placeholder]”
The campaign helped reposition Grace to be “human, thoughtful, and values-rooted”—without losing excellence
Name, Role at Grace Church School