hype dance crew | creative project management
Hype Dance Crew is a non-profit, co-ed, hip-hop dance company that creatively and uniquely explores various styles of traditional and modern dance. Established in 2005, Hype is comprised of members from various backgrounds, and aims to bridge cultural divides through the fusion of diverse dance styles. Hype’s incorporation of both trained and untrained dancers allows our movement to embody an organic interpretation of music and emotions.
Each year, Hype participates in various types of performances, collaborative events with other organizations, and instructional workshops both on campus and in the community. Additionally, each year, Hype presents a spring production. In 2018, the spring production was Hype Dance Crew Presents: 1984.
Primary Responsibilities
Direct and manage creative projects for annual spring production—Hype Dance Crew Presents: 1984.
Developed show marketing strategy and timeline
Directed and co-designed social media marketing assets (profile pictures, profile banners, event banners, Snapchat stories, Snapchat filters, Instagram stories)
Directed shoots for promotional profile pictures and show intro video
Design and coordinate promotional team portrait shoot
Collaboratively designed shoot theme
Curated style look book
Managed scheduling logistics
Photographed and edited portraits for 30+ dancers
Orchestrate print & digital marketing campaign for company auditions
Increased audition turnout by 33% from previous year
Increased Facebook page impressions/daily active users by 200% during audition season from previous year
Redesigned company assets for consistency in usage and formatting
