Anthro Energy • San Francisco, CA

Anthro in Every Cell

The Ask

Excite investors and founders about Anthro’s mission to deliver a future powered by Anthro’s battery technology.

The Approach

From concept to live campaign in 6 weeks.

  1. Research & Messaging: Partnered with Voyager Ventures and Anthro leadership—scheduling research interviews, on-site location scouting, and interview coaching to ensure a smooth shoot day.

  2. Storytelling: Directing interviews and capturing planned b-roll shot list that conveys the urgency, magnitude, and momentum of Anthro Energy.

  3. Delivery: AI-enabled transcription & editing flow to shorten time-to-reviews with Voyager Ventures.

The Outcome

Produced by BLU Studio. Creative Creative Directors: Albert Dong & Brandon Lu. Director of Photography: Artem Melikhov. Backed by Voyager Ventures.

1x 5 minute brand film

3x 30-second social clips

The Impact

  1. Speed: delivered brand film + social cuts in half the time as traditional agencies

  2. Clarity: conducted interviews with co-founders and scouted locations for seamless shoot execution

  3. Value: High-production media for conferences, fundraising, and other brand activations

Next

It All Starts Here — Brand Campaign