Strava (Spec) • New York, NY
Motivation is Contagious
The Ask
Position Strava as a community-driven platform where motivation flows between friends, not just a fitness tracker. Highlight how the app's social features—shared activities—are what actually drive people to move. The goal: shift perception from individual achievement to collective momentum.
The (Spec) Commercial
Directed by: Brandon Lu
Producer(s): Anna Zhou, Brandon Lu (BLU Studio)
Writer(s): Michelle Hanks & Brandon Lu
DP: Michelle Hanks
Editor: Will House
Color: Michelle Hanks
Graphics: Brandon Lu
Cast: Cris Zhang, Michaela Verico, Will House
