Grace Church School • New York, NY
It All Starts Here
The Ask
How can we build trust with prospective families, showcase Grace’s values, and set Grace’s Early Childhood program apart during admissions?
The Approach
Messaging – Aligning with leadership to surface core values and admissions priorities
Storytelling – Directing interviews and capturing candid b-roll that reflects the school community
Delivery – Editing narrative-driven films and optimizing assets for digital—web + mobile
The Admissions Video
Directed by: Brandon Lu
Produced by BLU Studio
DP & Editor: Artem Melikhov
Photographer: Brandon Lu
The Impact
Strategic Storytelling for Admissions
Planned and produced a two-week Early Childhood admissions campaign blending strategy and emotion to highlight Grace’s values and Pedagogy of Joy.
Social Engagement
Generated 10× higher share engagement across Grace’s social channels.
Internal Alignment
Earned strong cross-department feedback from admissions, communications, and school leadership—establishing a new benchmark for future campaigns.
